Notes from nine years across every stack.
Practical writing on CMS choice, performance, and the tradeoffs nobody talks about.
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Shopify Plus vs WooCommerce for B2B distributors: the real cost math
B2B distributors get pitched both platforms aggressively. Here is the cost math from four real builds in 2024, including the lines vendors tend to leave out.
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How to actually fix bad LCP on Shopify Plus stores
Bad LCP on Shopify Plus is almost never a hosting problem. Here is where the seconds actually live and the fixes that hold up on a real merchant store.
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WordPress vs Webflow vs Framer: a 2024 marketing-team decision framework
Three platforms, three different bets on how a marketing team should publish in 2024. Here is the decision framework we use in every discovery call now.
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The death of jQuery on WordPress sites (and what to do about it)
jQuery is no longer required for WordPress core in 2024. Most themes still load it. Here is what removing it does to performance, and the migration path.
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INP is now a Core Web Vital: what changes for site owners
Google replaced FID with INP today. Here is what the new metric measures, why most sites are about to look worse on paper, and what to do about it.
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Magento to Shopify Plus: a mid-market migration playbook
We have moved four mid-market merchants from Magento to Shopify Plus this year. Here is the working playbook we use, the parts that always go sideways, and the cost lines clients never expect.
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WordPress 6.2 block themes: the FSE inflection point
WordPress 6.2 shipped in March. After two years of Full Site Editing being almost-but-not-quite, this release pushes block themes into production readiness for most projects.
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Why Framer is taking design-led marketing builds from Webflow
Framer relaunched as a full website builder last year. In nine months we have shipped six client projects on it. Here is why the conversation has shifted.
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Sanity vs Contentful vs Strapi: picking a headless CMS in 2022
Three serious headless CMSes, three different bets on hosting, schema, and editing experience. Here is how we pick between them in late 2022.
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Shopify Hydrogen launches: should you migrate from Liquid?
Shopify announced Hydrogen this month. The first React-based storefront framework from the platform itself. Here is what it means for existing Liquid stores.
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Headless WordPress + Next.js: when it earns the architecture
Headless WordPress with Next.js is the architecture everyone is talking about in 2021. Here is when it is worth the complexity, and when it is not.
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Webflow vs Squarespace for design-led portfolios
Two of the most-asked-about no-code platforms for portfolio sites. The honest comparison for designers picking between them in 2021.