Notes from nine years across every stack.
Practical writing on CMS choice, performance, and the tradeoffs nobody talks about.
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Building B2B catalogs on WooCommerce: 18,000-SKU lessons learned
WooCommerce was not designed for B2B catalogs at scale. We shipped one with 18,000 SKUs this year. Here is what broke and how we fixed it.
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WordPress 5.5 native lazy-loading: what changes for image-heavy sites
WordPress 5.5 dropped native lazy-loading on August 11. Here is what it does, what it does not do, and the plugins you can finally retire.
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Custom Shopify themes vs ThemeForest: the 24-month TCO math
A custom Shopify theme costs more on day one. After 24 months the math flips. Here is the actual breakdown from three of our 2019 builds.
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ACF Pro vs Toolset vs Pods: which custom-fields plugin earns the build?
Three established custom-fields plugins, three different bets on how to extend WordPress. Here is which one we reach for first and why.
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Migrating WordPress to Shopify: the redirect-map you need before launch
The single biggest cause of organic traffic loss after a WordPress-to-Shopify migration is a sloppy redirect map. Here is the process we run.
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Page builders are a productivity trap. The WordPress dev rant.
Six months with three different page builders on real client projects. Here is what they actually cost the team, the client, and the site.
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Setting performance budgets on WordPress: the 200KB challenge
Most WordPress sites ship two megabytes before content. Here is what happens when you set a 200KB budget and refuse to break it.
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WordPress vs Drupal vs Joomla: the SMB CMS decision in 2017
Three open-source CMSes, three reasons to pick each one, and the honest answer about which one wins for small-business projects in late 2017.
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Why we don’t use ThemeForest themes on paid projects
ThemeForest themes look like a shortcut. On a paid build, they turn into the most expensive line item in the project — usually about month four.