Insights
Category: eCommerce
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Shopify vs WooCommerce in 2026: when each one earns the work
A 5-question framework that decides the right eCommerce CMS for your project — without the platform-marketing.
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Shopify Plus vs WooCommerce for B2B distributors: the real cost math
B2B distributors get pitched both platforms aggressively. Here is the cost math from four real builds in 2024, including the lines vendors tend to leave out.
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Shopify Hydrogen launches: should you migrate from Liquid?
Shopify announced Hydrogen this month. The first React-based storefront framework from the platform itself. Here is what it means for existing Liquid stores.
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Building B2B catalogs on WooCommerce: 18,000-SKU lessons learned
WooCommerce was not designed for B2B catalogs at scale. We shipped one with 18,000 SKUs this year. Here is what broke and how we fixed it.
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Custom Shopify themes vs ThemeForest: the 24-month TCO math
A custom Shopify theme costs more on day one. After 24 months the math flips. Here is the actual breakdown from three of our 2019 builds.