Notes from nine years across every stack.
Practical writing on CMS choice, performance, and the tradeoffs nobody talks about.
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Shopify vs WooCommerce in 2026: when each one earns the work
A 5-question framework that decides the right eCommerce CMS for your project — without the platform-marketing.
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WordPress Core Web Vitals: 12 fixes that actually move the needle
The prioritised fix list every WP performance engagement starts with — twelve fixes ranked by impact.
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View Transitions API: should you ship it on a marketing site?
The View Transitions API is finally cross-browser. Here is what shipping it does to a marketing site’s perceived performance and the cases where it goes wrong.
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Headless WordPress with Next.js: what nobody tells you
The honest tradeoffs of a headless WP rebuild — what you gain, what it actually costs, and the four moments it usually breaks.
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How to choose your CMS in 30 minutes
The four-question framework we use with clients on the call — eliminates 80% of platforms in the first ten minutes.
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Why I won’t use Elementor on a paid project
Six reasons — performance, maintenance, migration cost, accessibility, plugin sprawl, and what it teaches teams.
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Astro 5 in production: what we learned across 8 builds
Astro 5 shipped last quarter and we have shipped 8 client builds on it since. Here is what the framework does well, where it surprised us, and the cases where it is the wrong call.
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Flutter vs React Native: the team-shape decision
The Flutter vs React Native debate has stopped being a technical debate and become a team-shape decision. Here is the framework we use in 2025.
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MERN MVPs: shipping a paying-customer-ready SaaS in 12 weeks
The MERN stack remains the most defensible 12-week MVP architecture in 2025. Here is the actual breakdown from three SaaS launches we shipped this year.
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AI-generated content + Google’s SpamBrain: what we’re seeing in 2025
Two years into the AI content gold rush, the SEO consequences are starting to show. Here is what we are seeing in client traffic data and how the playbook has shifted.
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The 5 places every CMS migration actually breaks
After 60+ CMS migrations across nine years, the failure modes are predictable. Here are the five places where the project actually breaks, and the plays we run on each one.
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When NOT to go headless: the honest CMS decision tree
Headless is the right answer for a specific class of project. It is the wrong answer for a larger class than the industry admits. Here is the decision tree we actually use.